Instagram influencers are a priority in vaccination against COVID-19

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Instagram COVID-19

In Indonesia, one of the Asian countries most affected by the COVID-19 pandemic, Instagram influencers were integrated into the first batch of vaccines to be made available, side by side with members of the health system.

This was a deliberate strategy on the part of the government, which needed to try to find alternative ways to convince its population to receive the vaccine with open arms. The vaccination of influencer Raffi Ahmad, who has almost 50 million followers on Instagram, was broadcast live on the social network, where he added the message “Thank goodness for the vaccine … Don’t be afraid of vaccines.

Instagram COVID-19

Indonesian government’s strategy for choosing Instagram influencers is easy to explain

Although it may be a decision that would easily generate much controversy, it is certainly not difficult to explain this idea implemented in Indonesia.

Despite being one of the Asian countries most affected by the pandemic, accounting for more than 25,000 fatalities, a survey carried out at the end of the year revealed worrying data on how its population looks at vaccines. The survey revealed that 37% of people would be willing to be vaccinated, while 40% would think about the possibility and 17% would simply refuse.

Considering that Indonesia is one of the most active countries in various social networks, the government decided to use some of its personalities with more followers to try to shape the opinion of its people.

Another measure that will certainly help with the acceptance of the COVID-19 vaccine is the fact that the Islamic council has decreed that this is a halal vaccine, thus allowing Muslims to receive the vaccine.

However, it appears that the initiative is not having the desired effects, as Raffi Ahmad was seen at a party with friends just hours after receiving the vaccine, without wearing a mask and without practicing safe distances. Obviously, the controversy was not long in coming and both the influencer and the government are being heavily criticized.

The news was advanced by Reuters and, you can see the video in its official page here.

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