Since last year Samsung has been 'riding a target in the forehead'. After the Huawei CEO officially stated that his main goal is to end 2019 as the world's largest smartphone maker.
At the time, these seemed too ambitious and even somewhat unrealistic statements. However, Huawei has been able to show Samsung the key to winning in the current smartphone market situation.
Although 2018 saw a decline in the number of smartphones sold globally, Huawei posted an incredible 34.5% growth. Being only accompanied by Xiaomi (31.6%). On the other hand, Samsung continues a worrying decline, losing 7.2%.
At this rate, Huawei will not give Samsung a chance in 2019
Unsurprisingly, Samsung is facing big problems in its smartphone department, especially after ending the year with the worst quarter ever.
That's why we are seeing the South Korean manufacturer implement new strategies. In order to try to regain the prominent position it once had. For that, it is betting on more innovation in its mid-range smartphones, introducing even the new Galaxy M family.
However, the high hopes lie in the atronomic success they hope to achieve with the new Samsung Galaxy S10. But it seems that Huawei will continue to gain ground and may not give Samsung any chance of resistance.
Huawei continues to bet on 'perfect recipe' for success
For some years now, the Chinese manufacturer has continued to show growth that many believed was not possible. Against everything and everyone, it finally begins to face the two giants – Samsung and Apple – that have dominated the market in the last decade.
Your strategy is very simple. Launch smartphones that are extremely attractive in terms of specifications, with prices that are hard to resist. In a way, an approach similar to that taken by Xiaomi.
Its high-end smartphones are real machines, standing out especially for their photographic capabilities. However, the big secret lies in the success of their mid-range smartphones.
The strong presence in physical stores, coupled with the online success of its subsidiary – Honor – translated into the best results ever achieved by the manufacturer. Moreover, judging by the strong start of 2019, they show no intention of slowing down.
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