HP has a strong presence in the gaming segment with its Omen product line, but its focus on this market has just become even greater, with a multi-million dollar investment.
The purchase of HyperX from Kingston was officially confirmed, in a deal that involved about 350 million euros. This acquisition is guaranteed to reinforce the quality of HP’s offer in the world of gaming computers, integrating a wider catalog of accessories.
Over the years HyperX has managed to gain a respectable position in the gaming world, thanks to the excellent price / quality ratio of the many products launched on the market. I recall that the brand has offers in several segments, such as keyboards, mice, headsets and microphones.
HP purchase will be restricted to the gaming accessories catalog developed by HyperX
HyperX also has several lines of gaming components, such as RAM memories and storage options. However, it has now been confirmed that these business lines will continue to belong to Kingston. The deal between Kingston and HP has already been officially confirmed, but its final completion is expected to take place only during the second quarter of this year.
In addition to being able to expand its range of gaming accessories, with this acquisition HP will also be able to keep its rivals closer. I recall that Corsair has also made several investments, and other manufacturers such as Lenovo and ASUS remain very strong in this segment.
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