WarnerMedia has announced its new streaming service called HBO Max. It arrives in the spring of 2020 to fight Netflix, and the already announced Disney +. The first trump card announced is the exclusivity of the Friends series.
The new service aims to “maximize” existing HBO content with WarnerMedia's huge portfolio. The service will thus be inspired by HBO's “legacy of excellence” and feature plenty of original content.
HBO Max will hit the market with everything. Hence it has announced a number of successful producers, of which it will contain content, and where more will be added. However, the first names are by weight:
- Warner Bros.
- New line
- DC Entertainment
- The cw
- Turner Classic Movies
- cartoon Network
- Adult swim
- Rooster teeth
- Looney tunes
Service prices have not yet been announced
The service will arrive sometime in the spring of 2020, and will initially have “10,000 hours” of content. For now it has not been announced in which countries it will be available (other than the United States), and there are no pricing details yet.
Given the breadth of promised content, it is likely that HBO Max will arrive with a matching price. That is, similar to that practiced by Netflix, which is the outstanding leader of the streaming market.
As a Netflix subscriber from the very beginning, and currently a free three-month user of HBO UK, the rise of streaming services worries me. As good as it may be in terms of increasing content production, it also increases the number of services we have to subscribe to and pay for if we want to access everything.
If paying for a service (for example Netflix) is not a problem, when we start having two, three or four, the consumer will have to start making choices. And certainly there will weigh the best catalog (and best originals), since most consumers will not be able to pay for multiple services at once.
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