As of the second half of 2021, Android developers will have to follow the new rules drawn up by Google for their Play Store. Like Apple and its App Store, certain elements will be banned from the app and content store.
The measure aims to remove the “garbage” from the Play Store, making a clean slate of applications that use graphic elements in the names of the apps, such as emojis in the nomenclature. In addition, Google wants to eradicate the “clickbait“from your Google Play Store.
The new rules take effect in the second half of 2021
The announcement was made today (30) by Google itself through the official blog for programmers. There, after a brief introduction, history and state of play, changes to come into effect during the second half of 2021 are communicated.
In light of the new rules, there are significant changes to what may appear in the title (name) of an application, its icons, as well as its description and other elements. New conditions for an app may be listed on the Play Store.
It should be noted that the concrete date for the entry into force of the new rules has not been advanced, being only said that they will be applied in the second half of the year. Until then, programmers will have time to adapt their content to the new requirements.
There are 3 major changes to apps on the Google Play Store
- Limiting the length of an app title to 30 characters
- Prohibition of keywords that suggest monetary performance, promotion on the app icon, or the title and name of the programmer
- Elimination of graphic elements in the app icon that could mislead the user
In practice, developers who want to embellish their app names with emojis, or titles clickbait will be scanned from the Google Play Store. The North American giant wants to promote and create a more cohesive and suitable store for any user.
Clear titles, both in the text and in the icon of Android apps
In this way, they will share some of the best practices already in place in the App Store. There will be no space for app names suggestive of illegal activity, or false promises powered by fallacious icons or emojis to adorn the names.
Furthermore, not only the titles but also the app descriptions will not be able to make unfounded promises. That is, no indicators such as “up to 40% more performance with the master CPU”, among other descriptions and similar titles.
Applications that do not meet the requirements set by Google will no longer be able to be present on the Play Store.
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