Google’s video platform, YouTube, can introduce a new type of comment, very similar to SoundCloud, or other apps and streaming audio, movies and series. In common they share the comments system integrated in the video in question.
For the average user it will be a new way of interacting with the content creator, as well as the community itself. Note that, following the SoundCloud model, each comment will be associated with the video itself and the exact second in which it was made.
Like SoundCloud we can have comments integrated on YouTube
The novelties were discovered by the team of AndroidPolice, making it known that YouTube is effectively testing this implementation on its Android and iOS app. That way, we can have the comments integrated in the video itself.
For other users, it will be possible to browse the video and find out what the reaction was – expressed in the comment – when viewing the content in question on YouTube. It is an additional way of promoting interaction between the public, the community of followers and the creator.
It is worth noting, however, that this is an option present only in the test versions. It was obtained by the aforementioned publication team when analyzing the news of this beta compilation of the YouTube app for Android. Therefore, we do not know if it will be made available.
Comments associated with an exact moment in the YouTube app
Especially for premieres or rights, the possibility to comment while watching content for the first time is familiar and appealing. In addition, YouTube itself has already confirmed that it will implement this new function, giving us the possibility to see the comments in real time while the video is playing.
Thus, if, for example, a comment is associated with the minute 2:30, it will be displayed at that very moment. Or, in other words, as soon as the playback cursor passes through that moment, the comment will then be displayed.
Note that not all beta channel users have received this option. On the other hand, YouTube is also making it reach, even through the stable channel, some users of specific markets and regions, thus testing its reception.
The option can increase interaction between the community and the content creator
Although we cannot guarantee that such a function will be effectively distributed, we consider it likely that it will take place. YouTube is actively engaged in improving the rate of user interaction and retention, which is a good measure.
So that this implementation does not generate confusion, the platform should provide an option to enable or disable the presentation of synchronous comments.
The molds of such a button or setting are not yet known.
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