It is not the first time that Google has taken such a drastic measure, but the most recent will perhaps be the one with the highest volume ever. According to the company, over 600 apps removed from your Play Store.

According to a recent study, about 3739 new applications appear on the Play Store every day. This number is impressive and, unfortunately, not everything that appears there is worthy. Whether by malware or simply by unacceptable behavior regarding advertising.

Intrusive ads are at the root of this huge censorship action

The last point was what motivated Google to remove more than 600 applications from the Play Store. The company did not advance the names of all removed apps, but stressed that the majority came from China, India and Singapore.

All applications removed in this action presented intrusive advertisements to their users. A practice will tell the rules of the Google app store.

For the American giant, intrusive advertisements are those that “appear to users in unexpected ways, such as impairing or interfering with the use of the device’s functions. For example, imagine unexpectedly receiving a full-screen ad when you try to make a call, unlock your phone, or use navigation on your favorite map application. “

Chinese company Cheetah Mobile returns to the center of controversy

Although Google did not name all the applications removed, it revealed that the main development company affected was Cheetah Mobile. This Chinese company alone has more than 40 apps out of 600 that have recently been removed.

To make matters worse, this is not the first time that Cheetah Mobile has been involved in a similar controversy. This being a repeat offender in violation of the rules of the Play Store, it may be time for Google to consider the continuity of it in your store.

Google has been striving to combat this scourge

Google took advantage of this event to reiterate its efforts to combat this scenario. The product director of the company Per Bjorke says that mechanisms have been developed machine learning to improve app detection with intrusive ads.

However, programmers have taken more sophisticated measures to try to circumvent this mechanism. Fortunately, Google does not give up easily, ending up detecting them sooner or later.

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