Google receives € 150m fine for ad power abuse

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Reuters says that Google has just suffered another large fine for anti-competitive practices. This time, the fine was issued by competition regulators in France on charges related to the Google Ads ad platform. The fine amounts to 150 million euros.

According to French regulators, Google owns 90% of the search business in France. Accordingly, Director Isabelle de Silva states that "with great powers comes great responsibility," referring to Google's excessive monopoly on the ad platform.

This fine is the culmination of an investigation that has been ongoing for 4 years. It all started when Gibmedia, a French website hosting company, had several Google Ads accounts suspended without any notice or justification.

Google will appeal to avoid fine

Google announced almost immediately that it will appeal this decision, arguing that suspending Gibmedia's account was the best decision. The US company argues that Gibmedia used ads in a non-transparent manner, encouraging customers to accept previously unexplained payment terms.

In any case, France is not alone in scrutinizing Google. The Commission itself has been launching several investigations into the Mountain View company with the usual suspicion of anti-competitive practices.

In fact, France had already fined Google in January € 50 million at the beginning of the year. In September, Google finally relented and agreed to pay € 1 billion to settle a tax fraud investigation.

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