Google Photos introduces evocative functionality of nostalgia

Google Photos

Nostalgia is a powerful tool for marketing and content production, something that did not go unnoticed by the team responsible for the Google Photos service, which now introduces a function specifically aimed at this value.

Following up on personalized memories that are already featured in the Google Photos app for mobile devices, the North American company continues to explore this vector. Soon, the new evocative highlights of happy times arrive.

Nostalgia in the memories of Google Photos

Soon we will have new collections made automatically by Google's algorithms that will highlight scenarios of yore such as indoor games – billiards – or the last lights of each day – the sunset. There are two new types of memory on the way to the Google Photos service.

So far, the service has already given us some AI-curated content, with emphasis on people, places, pets, among other automatically generated collections. Now, we have two new themes “The magic hour” and “Let's Play”.

Google Photos
Credit: 9to5Google

These themes will give us collages and highlights of our photographs and videos of great natural landscapes in the golden hour and in the moments that precede the fall of the night, the purple hour.

We have two new collections coming to the Google Photos highlights

Likewise, we will also have highlights on indoor games and coffee, especially billiards or snooker, something that we are currently deprived of, thus capitalizing on the user's memories and nostalgia.

Google Photos
Credit: 9to5Google

The novelties were detected by the publication 9to5Google and will gradually arrive at the application and service of the North American technology.

In particular, the “Let's play” collection may now feature highlights from other sports and entertainment in bars, something that is currently forbidden to us.

It is details like this that add a layer of customization to the image storage and backup service and, even though they are automated by Google's algorithms, they manage to have a very personal touch.

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