After several rumors circulated this week about Google's possible purchase of Fitbit, the deal was finally made official this morning. Confirmation was made by Rick Osterloh through the official Google blog, revealing that the company has finalized the purchase of popular wearables manufacturer Fitbit.
According to information provided by CNBC, the deal was closed with astronomical values of approximately 1.9 billion euros. This acquisition could result in numerous scenarios in the not-so-distant future as Fitbit has established itself as one of the largest manufacturers in this segment dominated by Apple Watch.
Multi-million dollar investment will result in a true WearOS revolution
Apple Watch has long dominated this market, thanks to the little innovation presented by Google's operating system, WearOS. For a long time there was talk of the possibility of seeing the first smarwatch developed by the company, which never happened.
In the official publication, Osterloh confirms that they will invest even more in the development of WearOS and have plans to finally introduce "Made by Google" branded wearable products to the market. Although it has not revealed details, it is very likely that they are planning to launch a smartwatch as well as a smartband.
No matter which segment you choose to bet on first (or both at the same time), you can be sure that you will have a very complicated mission. On the one hand, Apple Watch dominates the smartwatch market. On the other hand, Xiaomi Mi Band 4 completely dominates the smartband segment.
Google warrants top security of personal information
During this transition, Google warrants that the personal information of Fitbit product users will be 100% secure. In addition, they have ensured that no information will be used in the database used for displaying Adsense advertisements.
Finally, Osterloh has also revealed that users who have Fitbit products will be able to review the terms and conditions as well as delete or move their registered information to date.
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