The top officials for Google, Apple, Facebook and Amazon were invited by the European legislator to travel to Brussels to testify before the European Commission while the latter is preparing new legal provisions to balance the power of the GAFA.
The invitation stipulated February 1 as the suggested date for the start of the work. It is the most recent initiative by the European legislator to moderate, or at least regulate the power of US giants in the digital single market.
Technological market leaders were called to Europe
The news was advanced by the Reuters agency, reporting on the start of work with the European Parliament. The institution will begin to give its opinion and deliberate on the proposals submitted by the European Commission in order to “force” a fair competitive market.
At the same time, the new measures to be considered should foresee heavier fines for the inaction of GAFA in the presence of fake news and harmful content online. Two of the vectors that Europe wants to combat in the digital market.
“The purpose of the CEO’s intervention is simple. Create a dialogue between the executives responsible for the four leading global platforms in the online market, in order to learn more about the respective business model and possible future models. This is to face possible changes in the market. and emerging challenges. “ says the invitation sent to companies, according to Reuters.
The invitation made to Google, Apple, Facebook and Amazon points to February 1 as the date, but according to the source, the day can be changed to better accommodate the agenda of each executive.
Google, Apple, Facebook and Amazon, the GAFA group
“The event will help to prepare members of the European Parliament for the upcoming discussions on potential new regulations for the digital sector. For all these reasons, we emphasize that the invitation is only for CEOs. “, points out the invitation cited by Reuters.
On the other hand, according to sources close to the GAFA, senior officials are unlikely to accept the invitation. Although the date may be changed, the chances of this happening will be reduced.
Even so, last Friday, Alphabet CEO Sundar Pichai participated in a video conference with Margrethe Vestager, the Union’s top official for the sector in question.
Finally, it should be noted that Vestager wants to apply new and tough guidelines to regulate the digital market and guarantee the same level of competition, something that was presented to Pichai, according to a spokesman for the Commission.
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