Facebook is testing a feature in its app called "Popular Photos" where the posts feed will only include photos of friends or followed pages. This is an obvious attempt to make the app more appealing and similar to Instagram. See the two examples below.
Truth be told, the Facebook app looks more like a condensed version of the desktop site than a dedicated app. Although it has improved over the years, Instagram still has a much more interesting visual interface.
Therefore, Facebook wants the app to stop being so text-based and more image-based. However, Facebook has not given any dates for a possible release of this new function. The social network can not simply abandon the current layout, will have to find a common solution.
Facebook continues to fall in popularity
Despite remaining the most widely used social network in the world (with about 2 billion users), Facebook has stagnated in recent years. According to the company Edison Research and Triton Digital, the social network has been in decline since 2017 and is continuing its path.
In the United States, Facebook usage dropped from 67% to 61%, which is about 15 million lost users between 2017 and 2019. This does not mean that 15 million accounts have been deleted but also abandoned by users.
However, the demographic on Facebook has also changed. Social media usage among US citizens over 55 has increased from 49% to 53%, giving more credibility to the hypothesis that young people are leaving Facebook, leaving only "parents" and "grandparents".
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