Facebook fined again for cheating social network users

Mark Zuckerberg Facebook

Facebook fined 7 million euros, about 8.4 million dollars. The punishment took place in Italy, with the competition regulator concluding that the social network misled users about the commercial use of their data.

AGCM began investigating Facebook’s business practices in 2018 and now pointing out that Mark Zuckerberg’s giant did not heed the Italian agency’s prior instructions that urged it to reinforce transparency towards its users.

Facebook was fined 7 million euros by Italy

Mark Zuckerberg Facebook
Mark Zuckerberg, CEO of Facebook group

In view of the failure to comply with the imposition of the Italian regulator, the new fine has now been applied to the social network. As the TechCrunch, the regulator’s investigation was long and took into account how user data was used by Facebook.

Also referring to the impossibility of the common user not submitting to the sharing of their data that were (and continue to be) used for commercial purposes. It should also be noted that in 2018 the Italian regulator had fined Facebook 10 million euros for violations of the consumer code in force in that country.

More recently, in 2020, AGCM also took action against Facebook, stating that the giant purposely kept users in ignorance. This is to avoid creating obstacles to the collection and processing of your data and information.

At issue are practices against the protection of user data

For the regulator, Facebook was unable to clearly and visibly inform what it really did with the data collected and how it made it profitable. Criticisms that gave rise to a new round of investigations in Italy.

Now, through a press release, the Competition and Market Guarantee Authority (AGCM), Facebook’s practices are explained. It is also there that we find the respective grounds for the imposition of the new fine.

The Italian regulator accuses Facebook of deceiving users who register on its platform by failing to inform them – clearly and immediately – by creating an account on the social network about the practices and monetization of the information collected. Instead, Facebook advertises its services as being free.

The information presented by Facebook was generic and incomplete. Revealing himself unable to correctly distinguish between the data needed to create a personalized service experience – to allow social interaction between contacts on the social network – and the information he collects for the purpose of delivering targeted advertising – the main means of monetization. “, says the Italian regulator.

Italian regulator exposes Facebook’s “true cost of use”

Fast and clear information about the collection and use of user data for commercial purposes has not yet been provided “, points the regulator.

It should also be noted that AGCM had already fined Facebook for the practice described here in about 5 million euros. In addition, it forced the platform to take measures to correct this situation. In practice, the regulator had forced Facebook to make this information clear to the user, admitting it publicly, something that the social network ended up not doing.

Facebook, as far as it is concerned, has resorted to legal channels in Italy to counter AGCM’s actions.

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