Facebook declined to 'open the purse strings' to buy Fitbit

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Facebook declined to 'open the purse strings' to buy Fitbit

One of yesterday's news was Google's purchase of Fitbit for $ 2.1 billion. With the completion of this business, it became known that Facebook also wanted to buy the same company.

According to what advances The Information, the reason for this purchase did not materialize was the values ​​involved. By all accounts, Facebook's proposal was $ 1 billion, or half what Google paid.

Facebook interested in expanding its presence in the hardware market?

The disclosure of Facebook's interest in Fitbit raises questions about the company's plans for its hardware segment. Fitbit being a company with know-how in physical and health monitoring products, this tells us that Mark Zuckerberg's company wanted to enter this world.

Currently, Facebook has no expression in the segment of wearables. The head of the social network has on the market Oculus Virtual Reality devices and Portal smart screens. Two products that have nothing to do with Fitbit's activity.

The values ​​involved in the Facebook proposal may also show that the company was not that interested in buying Fitbit. We do not know if Zuckerberg's company was aware of the values ​​offered by Google, but if they did and did not match, it shows that the interest was not that high.

Fitbit could change Google's influence in the US market. wearables

With Google's purchase of Fitbit, was the promise of product launch wearables with the seal "Made by Google". This means we will soon get to know the long-awaited Pixel Watch.

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