The Coalition for App Justice is born
With the idea of making pineapple and being able to face a giant like Apple, the most renowned companies that have made public their disagreement against the rules of the store have come together to give life to what they have called the Coalition for the App fairness. The group is made up of Epic Games, Spotify, Basecamp, Match Group, Tile, Blix and Deezer, and the idea is none other than to create a common speaker in which affected companies that do not have resources can fight to modify the policies from the App Store.
According to the group’s creators, any company, no matter how small, will be able to join the group if it commits to protecting “consumer choices, fostering competition and creating a balanced playing field for all application and game developers across the globe. world level ”.
The 30% mess
How could it be otherwise, the main objective they have between eyebrows is to reduce that 30% tax that exists in the App Store for all sales made through the Apple platform. They consider that this is an abusive tax that does not help to encourage the creation of new applications, especially now that most of them include in-app purchases, and where Apple also has its piece of the cake.
But there is more. Another important point to demand is related to the lack of other competitive options, since Apple controls the publication of certain applications in favor of its ecosystem. The last great example is found in the publication of Project xCloud, the Xbox streaming game service that has encountered countless problems and is still not published in the App Store.
And finally, the way in which Apple favors its services, since by limiting the arrival of new applications and selecting by hand who enters the App Store or not, in the end it always benefits the company to have the attention of users in your own applications.
The code of conduct
The ultimate goal is to establish a code of conduct that not only has to be applied in Apple, but in all platforms of the same type that have the function of distributing and selling applications. We will see how all this ends, but with the grouping of companies like the ones we have mentioned, it seems that we are going to reach a new level in this soap opera of litigation and complaints at full blast. The question is … who will win? Hopefully users.