If you are one of those who does not understand the reason why you are seeing certain advertising, you will start to understand better who is paying to place the advertisement on your smartphone or computer.

The new measure from Google wants to give users transparency and show who has paid for the advertising you’re seeing. In addition, you will be able to block advertising or report abuse.

Google reveals “about this advertising”

Google Advertising

The measure is now available to all users and you can easily start to understand the reason why they are chasing you. It should be noted that, in this way, it will be much simpler for Google to understand who is committing fraud in these advertisements.

We haven’t seen the typical “won 1000 €, you are the customer 1.000000” for a long time. Still, there are Google advertisements that are clearly fraud.

Google Ads

Unfortunately, the advertising process does not go through humans. In other words, at this moment it is still possible to deceive the “machines”. However clever they are. With this measure, you will be able to report advertising in a simple way and find out more who is paying for that space.

To do this, you just have to click on the little “i” inside the advertisement (usually in the upper right corner), then you will be directed to a page that gives you a summary of everything you need to know.

This measure is perfect for trying to reduce the political publicity that has become increasingly important in the elections. It goes without saying that the 2016 US election scandal in which the main campaign weapon of Donald Trump, the current President of the USA, was advertising on search engines and social networks.

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