21.4 C
New York
Tuesday, April 13, 2021

Latest Posts

EA Play on Xbox Game Pass Ultimate only in 2021

EA Play, a kind of Netflix for Electronic Arts video games, should now be integrated into...

Amazon Project Zero promises to wipe out counterfeit products

Amazon has officially unveiled its new project, which aims to completely wipe out the presence of...

Problems with the monitor connected to the Mac Mini M1? Apple is investigating!

Apple recently sent an internal memo to its service providers indicating that it is investigating an...

CAUTION: Google confirms Trojan on Android! These 42 smartphones have been affected!

Google has confirmed that the "Triada" Trojan has indeed affected the Android system of some smartphones...

Digital influencers already have a union representing their work

Influence professionals have already syndicated their own in the United States of America. As a result of the approval of an agreement with SAF-AFTRA, one of the largest unions in the USA, independent content creators will have access to union support.

The measure aims to ensure that “they have the protection they need and can work with the dignity they deserve”, points out the president of the organization. It is the normalization of this new line of work that emerged and grew with the Z generation.

“Work is work, it has to be recognized and protected”

By digital influencer, SAG-AFTRA understands any popular content creator, dedicated to social networks, who has a large following and who intends to capitalize on this base of followers. You can do this through advertising agreements, etc.

Among the most popular types of monetization is the promotion of brands and their products. You can do it through different platforms and social networks such as Instagram, TikTok, YouTube, Twitch, Snapchat, Pinterest, Facebook, among others.

The number of followers can vary from a few hundred to several million. They are a showcase for the major brands and dominant figures in the industry, with the influencer producing a wide variety of content, from image, to video and text.

Finally, SAG-AFTRA points out that the agreements established between brands and influencers are diverse. In the absence of a defined rate, or standard remuneration, there are numerous variables that can tip the balance of interests on the side of the brand, or the influencer.

The talks lasted more than three years

Digital Influencer

The North American Federation of Television and Radio Artists (SAG-AFTRA) thus enforces the decision previously approved in February 2021 after three years of negotiations. The new “influencer’s agreement” expands the union’s scope of action.

“The council (SAG-AFTRA) approved a new agreement to cover content created by certain types of digital influencers when they are paid to advertise products or services”, points out the union in an official statement.

In this way, the entity intends to protect what it considers to be an increasingly popular profession among young people. Phenomenon that arose, above all, with the Z generation and the advent of online platforms such as Facebook, Instagram, TikTok, etc.

The new profession is a reality for thousands of young creators

The contract between union and union members extends to content creators and sponsored content narrators, as well as screenwriters who develop their work on online platforms. From TikTok to YouTube, the scope of coverage is large.

“Everyone who works deserves protection”, the union advances to the North American magazine Teen Vogue. Union assistance will materialize in different areas. From support in signing and drafting contracts, to protecting image rights. The same applies to taking action to safeguard the misuse of images and content created by influencers.

Union protection will be available to young people who work part-time as a supplement to their income, or who already do it full-time. Regardless of the modality, “work is work and it has to be recognized and protected”.

Furthermore, union members may have access to pensions and health benefits, just like other members.

4gnews editors recommend:

*The article has been translated based on the content of https://4gnews.pt/influenciadores-digitais-ja-tem-sindicato-a-representar-o-seu-trabalho/ by 4gnews.pt
. If there is any problem regarding the content, copyright, please leave a report below the article. We will try to process as quickly as possible to protect the rights of the author. Thank you very much!

*We just want readers to access information more quickly and easily with other multilingual content, instead of information only available in a certain language.

*We always respect the copyright of the content of the author and always include the original link of the source article. If the author disagrees, just leave the report below the article, the article will be edited or deleted at the request of the author. Thanks very much! Best regards!

Latest Posts

New Apple TV box may be the smartest ever

Mark Gurman, a well-known analyst at Bloomberg, is back with yet another report on the future...

Xiaomi Mi Mix Fold in limited edition brings unmissable offers

After two years of hiatus, Xiaomi recently launched a new member for the Mi Mix family....

Clubhouse can get to Android sooner than we expected

The voice-oriented social network had an explosion of success earlier this year. However, it is...

WhatsApp: security breach allows to block any account in 5 minutes

The alert was given by cybersecurity researchers Luis Márquez Carpintero and Ernesto Canales Pereña from our...

Don't Miss

Know the malware that managed to trick the macOS security system

Apple devices are usually considered to be safer than their direct competitors. This is because the...

Article 13 has been approved by the European Parliament. And now?

This is the new Copyright Directive. It was approved by the majority of the Members of...

Google takes action against false information on Youtube

The internet is unfortunately a huge source of misinformation, even on sites with high reputations. In...

You are losing money: how to sell with your Pinterest profile

Why sell through Pinterest You may be wondering why you should start selling through Pinterest and not through other platforms or social networks that may...

These were the most read books on Amazon last year

The new year always brings new purposes under your arm and perhaps among yours is reading more. If that is the case, you can...
%d bloggers like this: