Influence professionals have already syndicated their own in the United States of America. As a result of the approval of an agreement with SAF-AFTRA, one of the largest unions in the USA, independent content creators will have access to union support.
The measure aims to ensure that “they have the protection they need and can work with the dignity they deserve”, points out the president of the organization. It is the normalization of this new line of work that emerged and grew with the Z generation.
“Work is work, it has to be recognized and protected”
By digital influencer, SAG-AFTRA understands any popular content creator, dedicated to social networks, who has a large following and who intends to capitalize on this base of followers. You can do this through advertising agreements, etc.
Among the most popular types of monetization is the promotion of brands and their products. You can do it through different platforms and social networks such as Instagram, TikTok, YouTube, Twitch, Snapchat, Pinterest, Facebook, among others.
The number of followers can vary from a few hundred to several million. They are a showcase for the major brands and dominant figures in the industry, with the influencer producing a wide variety of content, from image, to video and text.
Finally, SAG-AFTRA points out that the agreements established between brands and influencers are diverse. In the absence of a defined rate, or standard remuneration, there are numerous variables that can tip the balance of interests on the side of the brand, or the influencer.
The talks lasted more than three years
The North American Federation of Television and Radio Artists (SAG-AFTRA) thus enforces the decision previously approved in February 2021 after three years of negotiations. The new “influencer’s agreement” expands the union’s scope of action.
“The council (SAG-AFTRA) approved a new agreement to cover content created by certain types of digital influencers when they are paid to advertise products or services”, points out the union in an official statement.
In this way, the entity intends to protect what it considers to be an increasingly popular profession among young people. Phenomenon that arose, above all, with the Z generation and the advent of online platforms such as Facebook, Instagram, TikTok, etc.
The new profession is a reality for thousands of young creators
The contract between union and union members extends to content creators and sponsored content narrators, as well as screenwriters who develop their work on online platforms. From TikTok to YouTube, the scope of coverage is large.
“Everyone who works deserves protection”, the union advances to the North American magazine Teen Vogue. Union assistance will materialize in different areas. From support in signing and drafting contracts, to protecting image rights. The same applies to taking action to safeguard the misuse of images and content created by influencers.
Union protection will be available to young people who work part-time as a supplement to their income, or who already do it full-time. Regardless of the modality, “work is work and it has to be recognized and protected”.
Furthermore, union members may have access to pensions and health benefits, just like other members.
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