If someone writes the word 'Leica' on a social network in China, they won't be able to finish publishing it. The brand word has been banned due to a controversial video already removed.
This promotional video was produced and edited by an ad agency in Brazil. The video celebrated journalists and their work filmed with Leica cameras.
The point is that the video received heavy criticism when it showed footage of the Tiananmen Square protests in 1989. Weiibo users were banned from using Leica in their publications.
Tiananmen Square is a forbidden topic in China
In 1989, several students and workers gathered in protests against the state of China. Citizens demanded democratic reforms in order to free the country from the grip of communism.
The Chinese government then sent the army to end the protest. Unfortunately, it was not peaceful as thousands of people died or were wounded by Chinese troops.
It is impossible to mention this event without mentioning the iconic image of an unknown man with shopping bags standing in the way of the tanks. This photograph has become a media symbol of endurance and courage.
Leica does not recognize the video as official
Although the video makes no direct reference to the protest and only uses the footage as a landmark, it has been removed in the meantime. Leica stated that the video was never authorized by the company, although its logo exists at the end of the video.
A Leica spokesman tried to put some 'boiling water' in saying that the company should distance itself from the content shown in the video and that it regrets any misunderstandings or false conclusions that may have been made.
Before being removed, the video was highly criticized on the Weiibo social network by Chinese citizens. One comment asked whether Leica even deserves to collaborate with Huawei after this situation.