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Byte kicks off ad campaign with Nike

The recently launched short video app Byte has just closed a partnership with Nike, thus kicking off the app’s first ad campaign. The ads will be in the users’ feed, where the campaign is entitled “Self Hail Mary”.

The announcement was made on Twitter by Don Hoffman, co-founder of Vine, Byte’s predecessor. Since the closure of Vine in 2017, Hoffman says he has been working on a successor to the app that was quite popular in the past.

byte’s first ad campaign is live and we did it with @nike. i’m * really * proud of our collaboration. the creative is amazing and nike ‘s focus on movement and fun is a perfect fit for our first step into this world pic.twitter.com/I34iRGFFvS

– dom hofmann (@dhof) February 1, 2020

The point is that, currently, the market place for applying short videos is occupied by TikTok. This app is extremely popular all over the world, especially in Asia, America and among teenagers and children. The truth is that Vine was a pioneer of this format, but many consider TikTok superior.

Byte wants to entice users with ad revenue

At an early stage, Byte will allocate all ad revenue to content creators. This is the way the company has arranged to reward creators and entice them to use the platform.

However, of course, this system is not at all sustainable in the long run, as it does not produce a profit for the company. Therefore, Byte informs that it will continue to study ways to reward its content creators. The partnership with Nike is the first step.

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