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BlackBerry’s future in the smartphone market is more uncertain than ever. Understand why

BlackBerry was once one of the leading telecommunications companies in the world, but that status has long since been lost. To make matters worse, the Canadian company today made an announcement that could jeopardize its future in the smartphone market.

After two years of partnership, BlackBerry announced that China’s TCL will lose all rights it held over its brand. This means that the Chinese company will stop producing smartphones under the BlackBerry name.

“We are sorry … to inform … that, as of August 31, 2020, TCL Communication will stop selling BlackBerry branded mobile devices. TCL Communication will no longer have rights to design, manufacture or sell new BlackBerry mobile devices, however, TCL Communication will continue to provide support for the existing mobile device portfolio, including customer support and warranty service until August 31, 2022 . “

BlackBerry Key 2

In short, as of August 30, a partnership of about two years that introduced the Canadian brand to the Android market will cease. However, anyone who owns a BlackBerry smartphone will continue to be supported by TCL for another two years.

Is this the end of BlackBerry in the smartphone market?

Given this announcement, it is impossible not to ask this question. When faced with the same, the Canadian company preferred not to respond, either to the various press organizations or even to its users on Twitter.

Without further clarification, we have no way of knowing that BlackBerry will give up on the launch of smartphones instead or if it is already looking for a new partner. Certainly, in the near future we will have an answer to this question.

BlackBerry was once one of the most influential companies on the market

It was the 1990s and BlackBerry was, along with Nokia, the companies that had the most influence in the telecommunications market. In those days, the Canadian held 20% of the global smartphone market and 50% of the North American market.

We were at a time when BlackBerry was developing its own operating system, which was especially valued by the business sector because of its security. Their devices with a qwerty keyboard were also a big draw.

However, when the era of touchscreen smartphones began with the arrival of the original iPhone and the first Android, the story was reversed. BlackBerry has never been able to keep up with this evolution until, unfortunately, it has reached the point that, today, it is practically irrelevant in the market.

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