Another Black Friday passed and the madness was repeated again. As expected, millions of people around the world have taken advantage of the attractive discounts put into practice by virtually any business.
Now, according to data published by Adobe, online sales during Black Friday exceeded 6.7 billion euros, breaking the record set last year. However, these impressive figures were still below expectations.
The importance of smartphones is highlighted again during Black Friday 2019
There is no doubt that the sales achieved by Black Friday's online sales are impressive. However, the data revealed by Adobe reveal an important highlight for the use of smartphones.
This year, more than 2.5 billion euros has been spent on online shopping using a smartphone. This is really an impressive number, which demonstrates the importance of smartphones in the lives of users. Increasingly, they are starting to prefer the smartphone as a tool for online shopping over their computer.
In addition to the usual online shopping, one of the Adobe executives reveals even more interesting data. Even shoppers, many of them just go to pick up their products, having already made the purchase using their smartphone.
Not everything is a "bed of roses"
The figures given are for the North American market, but they give us a good idea of the world reality. Although numbers continue to rise every year, not every business is doing well in this new digital age.
According to Edison Trends, giants such as eBay, J.C. Penney and Target will see their online shopping revenues reach negative numbers. In the case of eBay, surely that the great growth of Amazon (49%) was the big reason.
EBay is once again highlighted as it evolves the amount spent by each user, where it returns to a negative value.
While these major developments in users' buying habits can present themselves as an excellent opportunity for the vast majority of businesses, there are still companies with great difficulties.
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