A group of analysts recently revealed that Apple is expected to reach a market value of more than $ 3 trillion by the end of this year and sales figures for the iPhone 12 will be at the center of this market capitalization. The Cupertino smartphone family continues to benefit from a “super cycle” and to sell well above expectations.
Daviel Ives and Strecker Backe project that if the current trajectory continues, Apple may even be able to sell more than 240 million units, with a high probability of reaching the 250 million iPhones sold.
iPhone 12 Apple catapult to record market value
These numbers are much more optimistic than those that have been advanced by the Wall Street Journal, which suggest sales of around 220 million smartphones.
However, according to Wedbush experts, the WSJ does not consider the fact that more than 350 million iPhones are now entering the most decadent phase of their lifetime, forcing many users to upgrade.
The icing on the cake at Apple will be the fact that the iPhone 12 Pro is the best selling model worldwide, contributing to higher than expected revenue. To this is added the Chinese market, responsible for 20% of all iPhone upgrades in 2021.
Services remain important to Apple
Despite the iPhone's sales figures, services remain of paramount importance to the Cupertino giant's records.
The financial results of this segment will help Apple achieve a market value above 3 trillion by the end of this year, a strategy that Tim Cook has always been keen to support.
It is to be expected a continued investment in the growth of the offer of the brand's services, through paid premium modalities and a reinforcement of the existing offers at this moment.
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