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Apple Watch sells more than Samsung, Huawei or Fitbit smartwatches together

The latest data on Counterpoint Research’s smartwatch market segment has already been revealed. The source reveals that between October and December Apple again completely dethrones the competition.

Apple Watch had 40% market share in the last quarter of 2020

During the last three months of 2020, this market segment has proved to be oblivious to the pandemic. There was a growth of 1.5% compared to the same period last year. Apple alone collected 40% of that of this wearables segment.

This meant that, during this period, Cupertino’s technology sold more smart watches than the four companies that appear behind the list. We talk about Samsung (10%), Huawei (8%), Fitbit (7%) and the BBK group (6%).

Counterpoint Research
Sales (shipments) of smartwatch in the fourth quarter of 2019 (left) and fourth quarter of 2020 (right) Source: Counterpoint Research

Even with Huawei and Samsung having a strong quarter, the launch of the latest Apple Watch Series 6 and Apple Watch SE brought astronomical sales. These products alone will have results of 12.9 million units sold in the last quarter of 2020.

It all happened in a year in which even Samsung continued to sell its Galaxy Watch 3 in a sustained manner. And it should be noted that Huawei, still with the help of Honor, had the biggest growth this year compared to 2019 – 26%.

Source: Counterpoint Research
Global smartwatch shipments, 2020 vs 2019. Source: Counterpoint Research

Even Apple went up a lot during 2020. Compared to 2019, it grew 19% with a rise in sales from 28.4 to 33.9 million units sold throughout the year. Remember that since the Apple Watch was launched, the apple company has sold more than 100 million units.

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