A few years ago, smartwatches seemed to be the next big hit on the tech market. However, we quickly realized that this would not be true, not invalidating that some models, such as Apple Watch, would prove to be quite popular.
If there were still doubts about this paradigm, the new Strategy Analytics data prove that. According to this market research agency, Apple Watch now represents 51% of the global smartwatch market.
The data on which this article is based refer to the last quarter of 2018. So this is the picture of the smartwatch market between October and December last year.
Apple Watch Remains Undisputed Smartwatch Market Leader
Indeed, the Cupertino company gadget sold a total of 9.2 million units during this period. Therefore, we have a growth of 18% compared to the same period of 2017, which was the sale of 7.8 million units.
However, these numbers represent a drop in market share that Apple Watch reserves for you. In fact, in 2017, Apple's gadget had a 67 percent influence on the global smartwatch market.
Therefore, this decline in its influence on the market is due to its competitors. Samsung – its biggest rival – now ranks second in this market. In fact, the South Korean managed to surpass Fitbit and Garmin.
This scenario is due, according to Neil Mawston, to the performance of the above companies. According to the director of Strategy Analytics, both Samsung and Fitbit have considerably improved their portfolio of wearables.
Finally, mention the overall performance of the smartwatch market, according to this agency. Thus, in the last three months of 2018, 18 million copies were sold. A figure that represents a growth of 56% over the previous year.
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Source | Via