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Apple sued by Japanese company for Animoji brand

Apple Animoji
Apple is up again with justice over the Animoji's

One of the most fun and curious news presented along with the new Apple iPhone X is the Animoji. This new feature introduced by the US company makes use of the face recognition technology present on its latest smartphone to take Emoji's to another level.

As could be seen at the time of presentation, this technology will animate the well-known Emoji´s depending on the user's expressions. If you are talking, the Emoji's chosen will reproduce all your facial expressions, among many other examples.

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However, Apple's introduction of Animoji last September has earned the company a new court case. Japanese company Emonster accuses the Cupertino giant before the US federal court of deliberately "stealing" this brand for itself.

Emonster has an application of its own called Animoji, present in Apple's own app store since 2014, with a trademark since 2015. Being present on the App Store, there would be no way Apple was unaware of it and yet opted out for using it as your own.

This application available for your iPhone allows you to send a series of animated Emoji's in GIF format. The application requires its users to compose a message with a series of commands that will result in such GIFs.

With the Animoji app present on the App Store, there would be no way Apple would have no knowledge of it

Allegedly, Apple had attempted to purchase this registration but, despite the refusal, chose to use it anyway. The company led by Tim Cook has also requested the cancellation of this registration, claiming that Emonster has registered a trademark for a non-existent business. This process is still under review by the competent authorities.

Because both brands are in the same ecosystem, this process requires the court to oblige Apple to stop using that name. At the same time, Emonster demands an unknown amount of money for damages.

This is not the first time we have seen technology companies struggling with each other in courts over legal issues. It will now be up to the US federal court to make a decision to resolve this legal conflict between both parties.

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