Neither the closed stores nor the restrictions and restraints imposed by the pandemic COVID-19 will prevent Apple from reaching incredible new heights in the sale of the iPhone 12. This is the optimistic belief of Wall Street, as advances by the Reuters Agency.
Not even the delay in the arrival of the new iPhone to the market shakes the confidence in the success of these iOS smartphones. In 2020, iPhone 12s were introduced in October when they are usually announced in September, delaying their arrival.
Wall Street points to a new record year for Apple
Additionally, with several Apple Stores closed due to confinement and restrictions applied to combat the COVID-19 pandemic, sales would be expected to slow down. According to the heart of Wall Street, Apple will not be negatively affected.
Forecasts point to “almost” record profits during the last quarter of 2020. Something that, in itself, comes as a surprise since the new iPhone 12 arrived about a month late. Still, Wall Street predicts incredible profits for Apple.
The figure to be exceeded is estimates of $ 59.8 billion, or about € 49.23 billion in revenue earned in the last quarter of 2020. If Apple exceeds this figure, it could break the historic maximum of 61, $ 58 billion, or about 50.7 billion euros, the amount of revenue generated by the sale of iPhone in the first fiscal quarter of 2018.
Apple has an iPhone for every type of consumer
Analysts’ optimism is motivated by the strong adherence to Apple’s new iPhone 12 line. Among the reasons cited are the new design, new colors and general appearance, as well as support for the fifth generation of mobile networks, the 5G.
The offer of new models to consumers also strengthened the confidence of analysts. At stake is the new iPhone 12 mini model, as well as the powerful iPhone 12 Pro Max for the most demanding consumers.
In summary, the coverage of all market segments, from the cheapest with the iPhone SE (2020) to the ultrapremium with the 12 Pro Max. Regardless of needs, Apple has a smartphone for every consumer.
According to sources cited by Reuters, “They have an extremely competent perception of the impact that renewal cycles have on consumers, in addition to knowing when it is possible to create waves, and when it is not “. Statements by Ben Bajarin, head of Creative Strategies.
When analyzing every piece of information from China to Europe, it became apparent that not only did the user base age, but, in addition, people did not update their iPhone. “, adds Bajarin in remarks to Reuters.
Sales of Mac computers will also surprise
Market analysts are equally optimistic about the provision of new Mac computers on the market, pointing to revenues in the order of 8.69 billion dollars, or about 7.15 billion euros.
The success of Mac computers is now due to the use of the first processor designed by Apple, its M1. The core brought a new lease of life to the Cupertino computer segment by surprising the world with its performance.
Also according to analysts’ forecasts, the global amount of expected revenue for Apple is expected to exceed $ 103.28 billion, or about € 84 billion in the quarter under review.
In summary, we are facing a “super” cycle of new iPhone after several years of modest generations, with a warm reception. The last “revolution” was the iPhone X that brought a new design, radically more futuristic to the standard then.
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