This is not the first initiative Apple develops to promote the photographic capabilities of its smartphones. This time, the company wants the help of its users to promote Night Mode of their iPhone 11.
That said, if you have an iPhone 11, iPhone 11 Pro or 11 Pro Max, it’s time to unveil your photographer streak. If you think you have the best picture taken in low light, this is the perfect time to show it to the world.
Challenge launched by Apple runs until January 29
Starting today, you have until January 29 to submit your photo. This will be further evaluated by a five-member jury, and the results will be published on March 4.
The five winners will see their photographs published on Apple’s official website and Instagram. There is also the possibility of integrating Apple advertising posters, or being used in digital marketing campaigns.
Here’s how to participate
The process of submitting the photographs could not be simpler. Once you’ve taken that fantastic photo, you just have to post it on Instagram or Twitter with the hashtags #ShotoniPhone and #NightmodeChallenge.
To the five winners of this challenge, Apple promises to pay a licensing fee for their photographs. The amount was not specified, but at least this time Apple was honest from day one.
In the “Shot on iPhone” challenge launched last year, the US company initially said it would compensate winners with exposure. The public reacted badly to this promise, forcing Apple to rectify the compensation for a licensing fee.
In short, if you have an iPhone 11, iPhone 11 Pro or 11 Pro Max and you like photography, this is the ideal challenge for you. You lose nothing in participating and, who knows, you won’t get some change with something you like.
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