The year 2020 ended with several rumors regarding Apple’s hypothetical upcoming releases, with news about new iPad and MacBook with mini-LED screen, revisions to the popular AirPods or even a new iPhone SE. Despite not having revealed what will be said, CBS guarantees that Apple has a big announcement reserved for today.
The CEO of the Cupertino technology company, Tim Cook, was today on the CBS This Morning program and gave an interview where he spoke about several topics that mark the current days.
Apple prepares unexpected revelation
However, there is also a reference by the presenter Gayle King to an important announcement of the brand that will be made even today. King insisted that it will not necessarily be a new product, but that it will be something great and of enormous importance.
Even if it is not a new product, curiosity is keen to know that Apple reserves us for this beginning of the new year.
Tim Cook never mentioned during the interview what would be made public today. The ad’s suggestion is already causing a lot of speculation, with some pointing to something related to software and others more inclined towards something to help fight the Covid-19 pandemic.
Is it software or something related to the pandemic?
In the case of some software novelties, perhaps some clarification about the new privacy policies for iOS 14 is perhaps most certain. The new rules seek to give the user greater control over what information they share with the applications they use and their ad was promised for sometime during the CES 2021 period.
If it is related to the pandemic scenario, some say that the company can transform its Apple Store into vaccination sites. This idea would not be unreasonable, since it fits the notion of something “great and of enormous importance.”
Furthermore, Apple has made an effort to help fight the pandemic that affects the entire globe. One way was to revert part of its revenue from Product RED to efforts to develop an efficient vaccine.
We will even have to wait until the end of today to know for sure what the technology will have to say to us, with the certainty that Apple does not usually use the term “big ad” lightly.
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