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Apple iPhone XR
This is the most economical model, the "R". On stage we have Phil Schiller

The colorful and relatively affordable iPhone XR won't be as popular as you'd expect, at least according to The Wall Street Journal. Accordingly, the international press cites sources close to Apple. This will be the justification for this downward revision of demand for the Apple iPhone XR.

Firstly, as we all know, the Apple iPhone XR is far from cheap, at least in UK. In this sense we see its price starting at 879 ‚ā¨ and reaching 1049 ‚ā¨ in the top version in our market.

See also:iPad Pro doubles like butter and fails Bendtest

However, in the United States, one of the most important markets for Tim Cook's company, its price turns out to be inviting. I remind you that there your p.v.p is around 749 dollars, a value at the very least.

In return we have an iOS smartphone with the brand's most powerful smartphone processor, its A12 Bionic. Also its construction is at the level of the most expensive models and even we have the benefit of the wide range of colors available to the consumer.

Could the Apple iPhone XR surprise us?

However, according to the latest information, the Apple iPhone XR is not generating as much demand as one might expect. In that sense we might already think this would be bad news for Apple. That this would be a wake-up call and a sign that the brand would have to rethink its entire approach to the mobile device market … Well, not everything is what it sounds like and this brand strategy may well be the right one.

Apple iPhone XR Apple iPhone Xs Max iOS
The main technical features of the mobile device.

I recall that in recent years Apple has raised the price of its terminals. Therefore, a decrease in the number of units sold could be expected. This did not happen …

In fact, in the last quarter the brand registered a 29% increase in profits, a direct consequence of the price increase. However, the number of units sold eventually stabilized and did not change compared to the same period of 2017.

In short, in Q3 2018 Apple sold exactly the same number of mobile devices compared to Q3 2017. The only difference was the profits that, as we said above, ended up increasing very considerably.

Profits will continue to rise for Apple

From this we can conclude that the brand will have already foreseen this possible break in its Apple iPhone XR and that this is a consequence of the current strategy. By the way, I recall that even last year iPhone X sales had been revised downwards.

However, profits would turn out to be downright positive with the brand growing at double digits in this parameter. Something that led Tim Cook, the company's current CEO, to say that the product had exceeded its expectations.

All this to conclude that this year we will be able to behave the same with your iPhone XS as well as the iPhone XR. Let's wait to see how consumers will react to the colorful and relatively economical Apple iPhone XR.

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