A few days after its official release, the AppFigures agency launches the first report that measures the pulse of adherence to App Tracking Transparency. According to their data, they are already about 10,000 applications that welcomed Apple’s new measures.
Games are the ones that most adhere to the App Tracking Transparency
The category that leads the way in the adhesion to the App Tracking Transparency are games. The data shared by the source estimates that they represent 20% of the universe that has already implemented the new rules imposed by Apple.
Second, but with a major disadvantage (with only 6%), utilities appear. Small applications that aim to help users with some tasks and that, for the most part, survive on the cost of advertisements and publicity.
It is curious to note that social networks appear in 8th position, with around 5% of membership. This is the category that will have the most to lose with this functionality and thus it is verified its reluctance to yield to Apple’s impositions.
Some developers are trying to trick users
This source estimates that half of users prevent applications from tracking and collecting their information. If this is true, such a phenomenon could represent a significant drop in the revenues of those who subsist thanks to advertising.
In order to try to reverse this trend, some programmers try to deceive users by suggesting that they accept to be followed. It is through messages like the following that we try to influence users: “Thank you for being a fan of our application! To continue supporting us, click on” Allow “in the next step so we can offer personalized advertising”.
This type of persuasion is not permitted under App Store policies. This means that there are already those who risk being sanctioned by Apple just to try to maintain their sources of income.
With the App Tracking Transparency, users now have the power to decide which applications can collect their data. Only with your express authorization will this information be collected, which could significantly affect the effectiveness of targeted advertising.
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