After a long time without any developments on this subject, in the last few weeks there were several news about the loosely named “Apple Car”. During this process, it was disclosed that Apple would be in negotiations with Hyundai for the so-called “Project Titan”.
As 4gnews indicated last week, it was Hyundai itself that admitted that talks with Apple stopped. This is because Apple did not like the negotiations with Hyundai and Kia Motors to have been made public. But they will not have been the only ones.
Apple will have spoken to Nissan about Project Titan
As the Financial Times advances, one of the construction companies that will have started talks with Apple was Nissan. According to this source, these negotiations will have taken place in recent months, and are “no longer active”.
After this news, it was Nissan itself that went public to refer to such movements. Speaking to Reuters, the Japanese manufacturer tacitly referred to “we are not in talks with Apple.”
These are statements that end up confirming that, if such conversations existed, they would have happened in the past, as the Financial Times said. In the same statement, Nissan admits to being “always open to exploring collaborations and partnerships in order to accelerate the transformation of the industry”.
Nissan doesn’t just want to be an equipment manufacturer for Apple
According to the source, the talks will not have reached the executive level. This is because Apple wanted Nissan to develop vehicles under the branding Apple, reducing itself to an “original equipment manufacturer”.
Without confirming or disproving the rumor, Nissan COO Ashwani Gupta told Reuters: “Don’t even think that we are going to change the way we make cars.” The next developments are expected, at a time when the CEO of Volkswagen says he is not afraid of a future electric car from Apple.
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