Since its launch, the iPhone 11 has exceeded expectations, with more presales than anticipated. Two weeks after its release, according to the Nikkei Asian Review, the iPhone 11 is the best-selling model in the new family of equipment. Sales are growing so much that Apple has increased its production considerably.
According to the Nikkei report, Apple has ordered another 8 million iPhone 11 units from its suppliers. This order represents a 10% increase in production compared to the company's normal production rate.
iPhone 11 may be Apple's 'salvation' in 2019
It's no secret that Apple has been seeing a sharp decrease in iPhones sales. So pronounced that Apple is said to have changed its business model to focus more on subscription services (Apple TV +, Apple Arcade, Apple News) to make up for lost revenue.
However, the iPhone 11 is proving to be a pleasant surprise for the company. Market analysts point to two key factors in the success of the iPhone 11: its price and color. Like the iPhone XR in 2018, the iPhone 11 has a varied color palette that helps attract more potential consumers.
Its price is also a key factor. The iPhone 11 has a base value of $ 699, compared to $ 749 for the iPhone XR. Still considering its improved specs compared to last year's model, the iPhone 11 becomes a pretty solid choice for anyone who wants to put an apple in their pocket.
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