Apple will celebrate the traditional September event on the 15th, doing so with a keynote to be broadcast online on your channels. Tim Cook and other executive panels will be on the “stage”, but we do not have the new iPhone 12.
As Nikkei Asian Review now advances, Apple has managed to mitigate what would be a delay of months, to a few weeks. The impact of the COVID-19 pandemic could be much greater in production delays, were it not for the current technological skill.
The presentation of the iPhone 12 should take place in October
This source says that mass production of the new iPhone 12 will begin in late September, with four models coming off the production lines. More specifically, the start of the production effort should start at the end of next week.
Nikkei refers to a time window that runs from the last weeks of September to the beginning of October. Something that reinforces the thesis of the event dedicated to the iPhone 12 in mid-October, with the September event dedicated to the iPad and Apple Watch.
The thesis is in line with previous statements by Luca Maestri, Apple’s CFO, who, in July, made the following statement accompanying the publication of this quarter’s fiscal report – “As you know, last year we started selling iPhones at the end of September This year we expect the new models to be available a few weeks later “.
As a rule, mass production of the iPhone starts in late August, with the presentation traditionally taking place in the first weeks of September. This year, however, Apple will be a few weeks behind usual.
iPhone 12 Max will be Apple’s most popular
The same sources say that Apple intends to produce between 75 and 80 million smartphones prepared for 5G networks during 2020. The goal, however, may not be reached considering the delays suffered in production.
Even so, even if they do not reach the goals previously set for 2020, it is expected that in 2021 Cupertino’s technology will compensate a lot in sales. Strategy Analytics, the market analysis agency, endorses this forecast.
Meanwhile, demand for the Apple iPad and other tablets has increased considerably due to the imposition of the COVID-19 pandemic that has put millions of people to work from home. In fact, like millions of students around the world.
Demand for iPads increased dramatically
Apple will have increased production of these products to respond to the sudden increase in demand. Tablets have become one of the best tools for learning and working remotely, something that did not go unnoticed by Apple.
According to Nikkei, the technology will have ordered 27 million new iPads to be produced from September to December 2020. In fact, the value equals the 27 million iPads ordered by Apple during the second half of 2019.
More Apple iPhone 12 Max units
Among the various models to be presented and later placed on the market, the iPhone 12 Max, with a 6.1-inch screen, appears to be the largest depository of Apple’s confidence. That is, it will be the most produced in this first phase.
Up to 40% of the new iPhone 12 models, already supporting 5G, may be of the iPhone 12 Max. The iOS smartphone will have an OLED panel, 4 GB of RAM, from 128 GB of internal storage and the A14 Bionic processor at 5 nm.
The main camera will be double, with wide-angle and ultra-wide-angle lenses. It also points out the sub-6 Ghz connectivity that will guarantee access to 5G networks. In other words, Apple expects this to be the most popular iPhone of 2020.
The most expensive model of the new devices will be the iPhone 12 Pro Max with 6.7-inch OLED screen, 6 GB of RAM and triple main camera. We have the LiDAR sensor for sublime photographic performance.
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