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Apple (almost) stole the crown from Samsung as the biggest seller of mobile phones

Market research firm Gartner has decided to wait until now to reveal the figures for the last quarter of 2019 (Q4). According to the report, Apple came very close to overtaking Samsung in sales in October, November and December 2019.

Therefore, Samsung collected 70.4 million units sold, ending the year with a market share of 17.3%. Apple had 69.5 million units sold and a share of 17.1%. It was certainly an extremely tough end to the year for companies.

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Huawei stood at 58 million units and a 14.3% share. 2019 was not a pleasant year for the Shenzhen giant, which, according to Gartner, lost second place to Apple. Xiaomi and Oppo occupied the fourth and fifth places, respectively, in the world ranking.

Other market research companies gave Apple victory

Gartner has decided to wait until now to release its numbers for one important reason: distinction between units shipped and sold. Several market research companies account for the units that brands send from factories for sale, regardless of whether they are sold or kept in storage.

The Gartner report counts units sold, eventually offering more loyal and realistic figures. After all, the brands’ goal is to sell mobile phones and the units sold should be the criterion for this type of market research.

In any case, Apple had an extremely positive end of 2019 in sales. If this pace continues, it is possible that we will see the apple company rising to second place as the biggest seller of mobile phones again.

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