Forbes magazine recently unveiled YouTube’s highest paid list during the year 2020, and the content creator who received the most money in a pandemic year may be surprising.
One would expect names like PewDiePie or Mr Beast to be at the top of the millionaire list, but that couldn’t be further from the truth. The most money received this year from YouTube was Ryan Kaji, from Ryan’s World, a 9-year-old YouTuber.
PewDiePie is not even in the top 10, Mr Beast came in second
The list presented by Forbes presents some names that are easy to recognize, but also some newbies, with the particularity of being especially young. In times of a pandemic, YouTube will have been the platform of choice to keep children entertained, and this is reflected in views of children’s and youth content.
The Top 3 is made up of Dude Perfect, an entertainment channel made up of five friends, with 57.5 million subscribers. Together, they collected $ 23 million dollars in 2020. In second place is the unavoidable Mr. Beast, the biggest star of the platform at the moment, with 47.8 million subscribers and revenues of $ 24 million dollars.
The top spot on the podium was then for Ryan Kaji, from the Ryan’s World channel, a 9 year old child who is dedicated to making toy unboxings and reviews, in addition to creating videos with his family. With 41.7 million subscribers, Ryan added $ 29.5 million to his fortune this year.
It is not the first time that this 9 year old YouTuber has been in the top places
This year marks the second time that Ryan Kaji hits some of the biggest names on YouTube, which turns out to be not surprising if we look at the amount of content on his channel.
In recent years we have seen a huge growth in the consumption of content for children on the platform, a fact that has catapulted several young stars into the spotlight, as well as adults who create content for children.
Ryan Kaji takes it all to another level, thanks to licensing agreements for more than 5000 products with his image that are sold worldwide. From dolls to masks, to items for interior decoration, Ryan is everywhere, and this is reflected in the visualizations.
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